Fashion line Edun (nude backwards),is a socially conscious clothing company launched in Spring 2005 by Ali Hewson and Bono. The site describes their Fall/Winter collection as "a blending of themes of nature and nightfall taking inspiration from Nocturnes, instrumental compositions inspired by the night and written most famously during the Romantic period by composers such as John Field, Frederic Chopin and Gabriel Fauré.
The company's mission is to create beautiful clothing, while fostering sustainable employment in developing areas of the world in particular Africa. EDUN is a for-profit business founded on the premise of trade, not aid as a means of building sustainable communities. The company works on a micro-level to help build the skill sets of factories where the clothes are produced. EDUN is currently produced in India, Peru, Tunisia, Kenya, Uganda, Lesotho, Mauritius and Madagascar. In addition, EDUN acts as a voice encouraging the fashion community to do business in Africa and thereby help bring the continent out of extreme poverty."
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